NewLine Privacy & Data Protection Policy

1. Overview & Introduction

This Privacy & Data Protection Policy details how NewLine (referred to as the "Operator", "we", "us", or "our") manages the personal information of Users across the NewLine ecosystem — encompassing our primary website, native Android and iOS mobile applications, and the dedicated macOS client. It covers all individuals who create an Account, browse our public pages, install our software, or engage with our services in any capacity.

The Operator acts as the primary data controller for the information detailed in this document. By engaging with our platform, you acknowledge that you have reviewed this Privacy Policy in conjunction with our Terms & Conditions, and you comprehend our methods of collecting, applying, and disclosing your data as outlined herein.

Any capitalized terms used but not explicitly defined within this text (e.g., "Account", "Real Funds", "KYC") retain the definitions assigned to them in the official Terms & Conditions.

2. Policy Updates

The Operator reserves the right to modify this Privacy Policy periodically to align with platform enhancements, evolving legislative frameworks, or shifts in our data handling protocols. The "Last updated" timestamp at the top of this document signifies the effective date of the most recent revision.

In the event of significant structural changes, we will notify you via website announcements, direct emails to your registered address, or in-app alerts. Your continued interaction with the platform following any modifications constitutes your understanding and acceptance of the revised policy. Should you disagree with any updates, you reserve the right to discontinue use and request Account termination as detailed in our Terms & Conditions.

3. Types of Personal Data We Collect

The Operator gathers various forms of personal data based on your specific interactions with our systems. The table below outlines the primary data categories along with common examples.

The Operator strictly prohibits the intentional collection of data from individuals under 18 years of age. Should we discover that a minor has provided personal information, we will immediately terminate the associated Account and purge the data in strict compliance with relevant legal mandates.

4. Legal Grounds & Processing Purposes

Every piece of data we collect serves a distinct function, backed by a recognized legal basis under privacy legislation. The primary processing scenarios include:

5. Practical Use of Your Information

In day-to-day operations, your information is deployed for the following operational tasks:

• Authentication. Validating your identity during login attempts to block unauthorized entry. Given that the Operator currently does not employ biometric logins or two-factor authentication (2FA), we rely heavily on your password strength combined with technical identifiers like IP and device fingerprinting.
• Financial Processing. Executing your deposits, facilitating cashouts, and ensuring that the payment instruments utilized actually belong to you, satisfying global AML directives.
• Gameplay Administration. Logging your wagers, settling outcomes, distributing winnings, issuing free spins, and calculating your real-time NewLine Points.
• Regulatory Compliance. Performing mandatory KYC audits, scanning global sanctions databases, detecting irregular betting volumes, and submitting required reports to regulatory bodies.
• User Engagement. Dispatching critical account alerts (security warnings, withdrawal approvals, password resets) and, provided you have opted in, promotional material regarding upcoming tournaments and exclusive deposit bonuses.
• Customer Assistance. Reviewing your chat logs and account history to resolve technical glitches or respond to inquiries sent to our support team.
• Platform Optimization. Utilizing aggregated, non-identifiable data to evaluate server performance, refine our UI/UX, and curate a better game library through A/B testing.

6. Data Retention Schedules

The Operator only stores personal information for as long as it fulfills the purposes detailed in this policy, or as mandated by statutory laws. Standard retention timeframes are categorized below:

Once the specified retention timeline expires, all corresponding personal data is securely erased or permanently anonymized so it cannot be traced back to a specific individual.

7. Third-Party Data Sharing

The Operator emphatically does not sell your personal data. We distribute information strictly to the authorized entities listed below, and only to the absolute minimum extent required to perform a requested service.

Every third-party vendor we engage is locked into stringent data processing agreements that prohibit them from using your data for any unauthorized motives while enforcing top-tier security standards.

8. Cross-Border Data Transfers

Your information may be routed to and housed in servers located outside your home country, potentially in regions with differing privacy legislations. Whenever such cross-border transfers occur, the Operator guarantees that robust legal safeguards are implemented in accordance with international law—such as executing Standard Contractual Clauses (SCCs) with the receiving party or leaning on recognized adequacy decisions.

If you require specific details regarding the mechanisms we use to protect your data during international transit, please direct your inquiry to [email protected].

9. Data Security Protocols

The Operator relies on a blend of advanced technical architecture and strict internal policies to shield your data from illicit access, modification, or destruction. Our primary defenses include:

• End-to-end TLS encryption protecting data while it travels across networks, alongside encryption for highly sensitive databases at rest.
• Password protection via cryptographic salted hashes—your password is never stored or readable in plain text.
• Strict role-based access control, ensuring our staff and vendors only access data on a "need-to-know" basis.
• Automated threat monitoring systems that flag erratic login behavior and potential network breaches.
• Routine vulnerability scanning and immediate application of security patches across all apps and servers.
• Mandatory privacy compliance training for all internal employees handling User information.

While our infrastructure is highly fortified, absolute security on the internet is impossible to guarantee. Because the Operator does not currently support biometric logins, hardware security keys, or 2FA for Users, the strength of your password is of paramount importance. We urge you to construct a complex, unique password and to fiercely protect the email address linked to your account. Note that NewLine representatives will never request your password under any circumstances.

10. User Privacy Rights

Depending on your geographic jurisdiction, you are generally entitled to the following rights regarding the personal data we hold:

• Right to Access: You may request confirmation of our data processing activities and ask for a complete digital copy of your personal data.
• Right to Rectification: You can demand that we correct or update any factual inaccuracies in your profile.
• Right to Erasure (Right to be Forgotten): You may request the deletion of your data, though this is subject to our mandatory retention obligations under international AML laws.
• Right to Restrict Processing: You have the right to ask us to temporarily halt the processing of your data under specific dispute scenarios.
• Right to Data Portability: You can request your data be exported in a clean, machine-readable format for transfer to another service provider.
• Right to Object: You may formally object to our data processing if it is based solely on legitimate interests, especially concerning direct marketing.
• Right to Withdraw Consent: If you previously agreed to receive marketing alerts, you can revoke this consent at any time without penalizing your account standing.
• Right to Lodge a Complaint: You are fully entitled to raise concerns with your local governmental data protection authority if you feel your rights have been violated.

To exercise any of these rights, please email [email protected] using the address formally tied to your NewLine Account. For security reasons, we will likely require additional identity verification before acting on your request.

11. Cookie Policy & Tracking Technologies

NewLine utilizes standard web cookies, local storage, and mobile device identifiers to ensure the platform operates smoothly, to recall your UI preferences, and to track generalized site performance. These trackers generally fall into four buckets:

• Strictly Necessary: Mandatory trackers required for logging in, managing your betslip, and loading the cashier. The site cannot function without these.
• Functional: Preference-based trackers that remember your chosen language, odds format, and fiat/crypto display choices.
• Analytics: Anonymous trackers that help our engineering team identify bottlenecks, track server response times, and improve overall layout efficiency.
• Marketing: Campaign-specific trackers that help us evaluate our advertising spend and present you with relevant promotions (only active with your consent).

You maintain full control over non-essential cookies via your web browser settings. Please be aware that disabling strictly necessary cookies will severely impact your ability to use the casino or sportsbook. On mobile devices (iOS/Android/Mac apps), we rely on secure device tokens rather than traditional cookies to accomplish these same goals.

12. Resolving Disputes

Should you harbor any concerns about how the Operator is managing your privacy, we kindly ask that you reach out to [email protected] first. Our team is committed to acknowledging all privacy-related complaints within 1 working day and will deliver a comprehensive, substantive resolution within 30 calendar days.

If our internal resolution does not meet your expectations, you retain the full right to escalate the issue to the relevant data protection regulator in your jurisdiction. This statutory right is entirely separate from any arbitration or dispute clauses mentioned in our general Terms & Conditions.

13. Get in Touch

If you have any lingering questions regarding this policy or your personal data footprint, please route your inquiry to the appropriate channel below.

This document serves as an accessible, plain-language translation of the NewLine Privacy Policy for our Users. The legally binding and authoritative version of this policy is the one you formally accept inside the application upon registration, subject to updates on the official platform. In any scenario where this guide conflicts with the in-app version, the in-app policy takes absolute precedence.